The Shift
We want to shift the conversation.
In a nutshell…
Research around male death by suicide, burnout, mental health and morale in the workplace points to the fact that men are not feeling great right now.
We want to open up the conversation around men and masculinity to make it something healthy, positive and aspirational.
Not to ignore the existing reality of toxic masculinity, or excuse behaviour that simply isn’t OK,
but to create and show evidence of the version of masculinity that’s positive, aspirational, healthy.
Great men. Great conversations.
Sparking hopefulness and excitement about what the future brings. Highlighting and encouraging positive male role models now, and in the future. The Shift brings together a range of media to start real conversations and share different perspectives.
The Shift is The Midlife Man’s flagship initiative. A movement, a mindset, and a media hub designed to reshape how society views and supports men.
Through live coaching events, raw conversations with high-profile athletes, entertainers, and business leaders, and thought-provoking monthly blogs, we’re creating a visible, positive shift in how men show up for themselves and each other.
It’s about normalising openness, celebrating resilience, and building mental fitness.
It’s about shining and building a new narrative.
THIS IS THE SHIFT.
WHY IT MATTERS
Be Part of The Shift
This is where the conversation changes, and we would love you to be part of it.
If you would like to share your story, collaborate on an event, or join one of our live conversations, get in touch below.